Walee Technologies, A made in Pakistan company, wins the ‘Live Streaming’ rights of PSL 2024-25

In a groundbreaking development for the HBL Pakistan Super League (#HBLPSL), Walee Technologies, an indigenous Pakistani firm, has successfully acquired the live streaming rights for the upcoming 2024-25 season.

This represents a historic moment as it is the inaugural instance in the league’s history where a wholly Pakistani entity has surpassed major media giants like ARY, GEO, Myco, Hum, GroupM, Jazz and TRANS in securing the coveted broadcasting rights.

Walee Technologies, based in Pakistan, has quickly become a symbol of innovation and technological prowess in the country. The company’s success in acquiring the live-streaming rights is seen as a significant milestone, breaking the monopoly of larger, established media houses in the bidding process. This achievement not only showcases the capabilities of the local tech industry but also signals a shift in the dynamics of sports broadcasting in Pakistan.

The decision to award the live-streaming rights to Walee Technologies reflects a growing trend of supporting and promoting indigenous businesses. With this groundbreaking move, the PSL management is emphasizing the importance of fostering local talent and empowering homegrown enterprises.

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In 2021, Z2C Limited which owns Blitz Advertising/ Starcom/ Brainchild invested $2.7M & took a minority stake in Influencer Marketing Platform Walee Pakistan, founded by Ahsan Tahir.

The news has sparked a mix of excitement and surprise within the sports and media communities, as the traditionally dominant players in the industry face stiff competition from emerging local entities.

Fans are eagerly anticipating how Walee Technologies will leverage its technological expertise to enhance the viewer experience during the PSL 2024-25 season, setting a new standard for cricket broadcasting in Pakistan.